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The benefit of billboard brand rivalry
For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit and a sense of humour. Here I’ve included two of the best...
View ArticleAudi promotes its new “water vapor” car on disappearing steam billboards
To show how its new Audi A7 Sportback h-tron emits nothing but water vapor from its exhaust, Audi has decided to promote the car on billboards made of the same gaseous material. The communication...
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Hewlett Packard Enterprise unveils its new logo
HP will soon separate into two companies. On april 15th, the corporation unveiled the brand identity of half of the company – Hewlett Packard Enterprise. While HP Inc. will sell consumer-focused...
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What are the top Branding Agencies in the world?
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing agencies we still need to discover, and we will update the...
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Aquafresh – Reach where others don’t!
Search for the missing teeth with Aquafresh! The oral healthcare brand just released a new advertising campaign to promote its toothbrushes. The print ads illustrate the new brand’s slogan: “Reach...
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What to learn from Tropicana’s packaging redesign failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At The Branding Journal we like to feature branding success...
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Branding for political parties: The 2015 UK General Elections analyzed by...
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is happening next Thursday, May 7th, and this interesting analysis reflects on how...
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Branding a Country: The Brand Peru
Back in 2011, a new brand identity was born for the country Peru in South America. The process of creating the brand started in 2009 and was led by PromPeru (Peru Exports and Tourism Promotion...
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Carlsberg launches a male grooming line made out of beer
Carlsberg teamed up with cosmetic producer Urtegaarden to create a limited edition series of male grooming products: shampoo, conditioner and body lotion. Carlsberg’s Beer Beauty series Unlike some...
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Old Spice create a fun “choose your own adventure” on Instagram
Instagram, the social network for sharing pictures has recently tried to find more ways for brands to communicate on the platform through promoted video and multipicture posts. However some brands have...
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Product Innovation: Lexus officially unveils its SLIDE hoverboard
Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its new SLIDE! The Japanese automotive manufacturer’s project explores a new form of motion...
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Multipower ‘Feeds Your Inner Champion’ with a new brand identity
Leading European sports nutrition brand Multipower, together with London-based branding agency BrandMe, recently launched a new brand identity for Multipower. The new identity and packaging design...
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Interview with Erich Joachimsthaler, Founder & CEO of Vivaldi Partners
We are happy to feature our recent interview with Erich Joachimsthaler, founder and CEO of marketing consulting agency Vivaldi Partners. We had the opportunity to ask him 10 questions about marketing...
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Alphabet: the new surprising Google brand architecture
Last week, Google suprised everyone with the announcement that it is rebranding itself as Alphabet. Alphabet is meant to be the tech’s giant parent company, with Google as its largest subsidiary...
View ArticleOrangina Turns Vintage To Shake Up The UK!
Orangina, together with Grey London, have just unveiled a new TV commercial in the UK! And in contrast with the humorous and daring French advertising campaigns, Orangina UK chose to position itself as...
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Why McDonald’s CEO Shouldn’t Have Shut Down Burger King’s McWhopper Idea
Part of Burger King’s marketing strategy has been focused on “attacking” its main rival, McDonald’s, with creative initiatives. As an example, Burger King recently challenged McDonald’s Big Mac fans to...
View ArticleMass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding...
He’ll be filling a packed house at Madison Square Garden this Friday. All the major networks anticipate his every move. And yes, he’s on the cover of People. As Pope Francis delivers the message of the...
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Canadian company begs Apple to change their new iPhone’s name
Amidst the height of Apple’s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets of NYC to ask the tech giant to change the name of their new iPhones. Registered...
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Ten Truths For Targeting The Tufty Club in the UK- Part 1
Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve re-christened this demographic The Tufty Club. If you’re not old enough to remember Tufty the...
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17 Beautiful Yogurt Packaging Designs
Regularly, The Branding Journal selects some beautiful and creative packaging designs. Today’s edition presents beautiful yogurt packaging designs! Click on the pictures for more information! 1)...
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